Download Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition AudioBook Free
Today, when companies and customers are confronted with an infinite number of messages, the term relevance has taken on a fresh meaning and dimension. We realize that relevance issues, but what does indeed which means that exactly? Andy Coville manuals leaders and executives toward the realization that if they can concentrate on a single, guiding basic principle - a magnetic one - that permeates their brand or company, customers can not only employ but change thinking and tendencies subsequently. Relevance needs us through the sizes of relevance - both qualitative and quantitative - and discover the starting place on the Relevance Scale: where we are and where to go from here. The publication strolls the listener through the elements of keeping yourself relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as detailing messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville is convinced you, your brand, or your enterprise have the power to change and influence tendencies and make a direct effect.
