Download Sell Your Business for an Outrageous Price: An Insider's Guide to Getting More than You Ever Thought Possible AudioBook Free
How businesses can harness the energy of online consumer reviews. A lot more than 70 % of consumers now seek advice from online reviews before making purchases, plus they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, journal article, or paper critic. No surprise many businesses feel terrified by the review-driven marketplace. But some savvy businesses have figured out how to navigate-and even profit from-the " new world " of ubiquitous customer reviews. Invoice Tancer requires listeners on a fascinating voyage inside that world, uncovering how sites like Yelp, TripAdvisor, and many more are changing the way we interact. Listeners learn, for example, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in NEW YORK; and how one scrappy hotel figured out how to become the highest rated in London. Tancer's exciting reports and data-driven research show how online reviews can be a huge help to business owners, after they learn how to leverage them.
