Download The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business AudioBook Free

Sales and service are being radically redefined like never before. With clients now in possession of infinite information, online content is quickly becoming the dominant driver for commerce. Today anyone employed in sales or customer support needs to own totally new skills. Alas most organizations are still using traditional selling and service models developed for an alternative time.In this particular new e book by the author of the #1 best vendor The New Guidelines of Marketing & PR, David Meerman Scott demystifies the new digital commercial surroundings and offers motivating and valuable guidance for anyone not attempting to be left out.Rich with disclosing, first-hand accounts of real businesses that are charting this new place and finding astounding success - a bi-cycle maker that engages customers with genuine and revealing openness; an enterprising network of home basement repair companies that educates clients with free magazines and innovative visual software; and an independent doctor who provides her patients with online training video notes to help them follow complete medical instructions - The New Guidelines of Sales & Service shows how impressive businesses large and small are uncovering new opportunities, building up customer devotion, and understanding real-time buyer satisfaction.On the list of topics covered in detail:

• Why the old guidelines of sales and service no longer work within an always-on world
• The new sales routine and how educational Content drives the buying process
• Providing agile, real-time sales, and service 24/7 without allowing it to rule your life
• The need for defining and understanding the buyer personas
• How agile customer support keeps existing clients and expands new business
• Why content-rich websites encourage interest, establish power, and drive sales
• How social media is changing the role of salesperson into valued specialist

Required reading for just about any firm that interacts with the general public - which range from impartial consultants to founded large organizations and smaller businesses to new start-ups and non-profits - The New Guidelines of Sales & Service is the essential guidebook for anyone attempting to get around the fascinating and evolving digital surroundings.Observe: The New Guidelines of Sales & Service is neither an upgrade nor a sequel to The New Guidelines of Marketing & PR; somewhat it complements the sooner book. Each e book targets and outlines different strategies: Marketing and PR use online content to reach many buyers at once; Sales and Service use online content to reach buyers individually. The New Guidelines of Sales & Service tailors its strategies and tactics to reflect this difference.