Download Hello, My Name Is Awesome: How to Create Brand Names That Stick AudioBook Free
Every year, six million companies and even more than 100,000 products are launched. Each of them need an incredible name, but many (such as Xobni, Svbtle, and Doostang) appear to be the results of an drunken Scrabble game. In such a entertaining and engaging booklet, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brands. No degree in linguistics required. The heart of the booklet is Watkins's proven Look and Scrape Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to ensure that Siri spells your name correctly and the way to nab an available domain name. And you will see a large number of examples - the good, the bad, and the "so bad she provided them an award". Alexandra Watkins is not frightened to name labels.
