Download Smartcuts: How Hackers, Innovators, and Icons Accelerate Success AudioBook Free

Businessman and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of men and women and companies that incredible things in an implausibly short time. Just how do some startups go from zero to billions in only months? How have Alexander the fantastic, YouTube tycoon Michelle Phan, and Tonight Show coordinator Jimmy Fallon climb to the very best in less time than it requires almost all of us to obtain a campaign? What do high-growth businesses, world-class heart doctors, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They make use of what psychologists call "lateral thinking": rethinking convention and breaking "rules" that aren't rules. These are not shortcuts, which produce often dubious short-term gains, but honest "smartcuts" that eliminate unnecessary effort and yield lasting momentum. In Smartcuts, Snow shatters common knowledge about success, revealing how conventions like "paying dues" prevent improvement, why kids shouldn't learn times tables, and exactly how, paradoxically, it's easier to build a huge business than a little one. From SpaceX for the Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative trip that busts old myths about success and shows how innovators and icons do the extraordinary by working smarter - and exactly how perhaps the rest of us can, too.

Category: Decision-Making & Problem Solving

Details

Publisher	HarperAudio
Language	English
ISBN
DATE	2014-09
Author	Shane Snow

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