Download Psychonomics: How Modern Science Aims to Conquer the Mind and How the Mind Prevails AudioBook Free
We are amid a brain technology revolution. Highly superior neuroimaging technology and cunning subconscious tests have helped research workers explore the darkest corners of the mind to shine light how it works and explain human behavior. Their conclusions boggle the mind: We make decisions before were even conscious of our choices; we allow unimportant influences to dominate our thought techniques; and we not in favor of our very own best interest as a subject of course. In a nutshell, the latest brain technology has conquered the mind and determined that people are irrational and helpless inside our condition. But should that be the last word? In such a startling account, Eric Robert Morse assumes the pop mindset establishment showing how this new knowledge of the mind isn't the paradigm-shifting revelation it is stated to be. With careful perfection, Morse dissects the latest Behavioral Economics and brain imaging research to show a willpower that is full of slots and bordering on pseudoscience. In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral mindset. We hear stories of beautiful fashion models and great finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern technology uses the most advanced techne and tests to beat the human brain, and, ultimately, the way the mind wins.
