Download The Small Big: Small Changes That Spark Big Influence AudioBook Free
At some point today you will have to influence or persuade someone - your boss, a co-worker, a person, your spouse, your kids, or even your friends. What is the tiniest change you may make to your submission or situation that will lead to the biggest difference in the results? In The Small Big, three heavyweights from the world of persuasion research and practice describe how, in today's information overloaded and activation saturated world, ever more it's the small changes that you make that business lead to the biggest differences. In the last few years, more research-from areas such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and tendencies change happens. The Small Big reveals plenty of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in methodology that connect to deeply felt human being motivations.
