Download Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas AudioBook Free
A presidential speechwriter for Invoice Clinton explores the invisible electricity of analogy to gas thought, connect ideas, spark advancement, and shape results From the meatpacking plant life that motivated Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for your brain" that Steve Jobs envisioned as the Macintosh computer, analogies have enjoyed a powerful role in shaping the world around us - but still do today. Analogies are far more sophisticated than their SAT stereotype and lie at the core of human being cognition and imagination. Once we notice this, we start to see them just about everywhere - in advertising, apps, politics debates, legal quarrels, logos, and euphemisms, to mention only a few. At their absolute best, analogies inspire new ways of thinking, enable invention, and motivate visitors to action. Unfortunately, not every analogy that rings true is true. That is why, at their most detrimental, analogies can deceive, change, or mislead us into catastrophe. The challenge? Spotting the difference before it's too late. Rich with interesting stories, surprising instances, and a useful method to evaluate the truth or performance of any analogy, Shortcut will improve critical thinking, enhance imagination, and provide listeners a brand new method of resolving some of today's most intractable problems.
