Download Zero to One: Notes on Startups, or How to Build the Future AudioBook Free
Every moment in business happens only one time. The next Bill Gates won't build an operating system. The next Larry Webpage or Sergey Brin won't make search engines. And another Draw Zuckerberg won't make a social network. If you are copying this business, you aren't learning from them. It's better to replicate a model than to make something new: doing everything we already know how to do calls for the globe from 1 to n, adding more of something familiar. But each and every time we create something new, we go from 0 to 1 1. The act of creation is singular, as is the moment of creation, and the effect is something fresh and odd. Progress originates from monopoly, not competition. If you do what hasn't been done and you will do it better than anybody else, you have a monopoly - and every business is prosperous exactly insofar as it is a monopoly. However the more you be competitive, the more you feel similar to everybody else. From the event of formal schooling to the organization obsession with outdoing rivals, competition destroys earnings for folks, companies, and modern culture as a whole. Zero to One is about how to create companies that create new things. It pulls on everything Peter Thiel has discovered straight as a co-founder of PayPal and Palantir and then an trader in hundreds of startups, including Facebook and SpaceX. The one most powerful pattern Thiel has noticed is the fact that successful people find value in unpredicted places, plus they do this by thinking about business from first principles instead of formulas. Ask not, what would Draw do? Ask: What valuable company is no one building?
