Download Dataclysm: Who We Are (When We Think No One's Looking) AudioBook Free

An audacious, irreverent research of human habit - and an initial check out a trend in the making. Our personal data has been used to spy on us, retain the services of and flame us, and sell us stuff we don't need. In Dataclysm, Religious Rudder uses it to show us who we truly are. For years and years, we've relied on polling or small-scale lab experiments to study human habit. Today, a fresh approach is possible. Even as we live more of our lives online, research workers can finally watch us directly, in vast quantities, and without filtration systems. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising exactness, a person's sexual orientation and even brains; how attractive women receive exponentially more interview requests; and why you'll want haters to be hot. He graphs the climb and show up of America's most reviled word through Yahoo Search and examines the new dynamics of collaborative trend on Twitter. He shows how people express themselves, both privately and publicly. What is minimal Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don't really think about Simon & Garfunkel.) Rudder also traces human migration as time passes, showing how organizations of individuals move from certain small cities to the same big metropolitan areas throughout the world. And he grapples with the task of maintaining personal privacy in a global where these explorations are possible. Visually arresting and filled with wit and information, Dataclysm is a fresh way of witnessing ourselves - a brilliant alchemy, in which math is manufactured human and quantities become the narrative in our time.

Category: Statistics