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Google Professional Chairman and ex-CEO Eric Schmidt and previous SVP of Products Jonathan Rosenberg emerged to Yahoo over a decade ago as proven technology professionals. At the time, the company had been well-known for doing things diversely, reflecting the visionary - and frequently contrarian - guidelines of founders Larry Web page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they recognized about management and business. Today, Yahoo is a global icon that regularly pushes the limitations of innovation in a number of fields. How Yahoo Works is an entertaining, pause-resistant primer filled with lessons that Eric and Jonathan discovered as they helped build the business. The authors explain how technology has shifted the total amount of power from companies to consumers, and this the only path to succeed in this ever-changing panorama is to create superior products and catch the attention of a new variety of multifaceted employees whom Eric and Jonathan dub "smart creatives". Covering issues including commercial culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the creators illustrate management maxims ("Consensus requires dissension", "Exile knaves but deal with for divas", "Think 10X, not 10%") with numerous insider anecdotes from Google's background, many of that happen to be shared here for the first time. In an time when everything is accelerating, the best way for businesses to succeed is to catch the attention of smart-creative people and give them a host where they can prosper at level. How Yahoo Works points out how to do that.
