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While building the Virgin Group over 40 years, Richard Branson has never shied from seemingly outlandish obstacles that others (including his own acquaintances on several events) considered sheer lunacy. He has considered on giants like Uk Airways and received, and monsters like Coca-Cola and lost. Now Branson provides an inside check out his strikingly different swashbuckling design of leadership. Learn how fun, family, interest, and the dying artwork of listening are key components from what his extended family of employees around the world has always dubbed (with a wink) the "Virgin Way." This unique point of view comes from a man who slipped out of college at 16, suffers from dyslexia, and has never worked for anybody but himself. He might be well-known for thinking beyond your box - a manifestation he despises - but Branson asserts that "you'll never have to believe outside the package if you refuse to let anyone build one around you." This is a unique audiobook on command from somebody who readily admits he has never read a book on command in his life. So expect the unpredicted.