Download Salt, Sugar, Fat: How the Food Giants Hooked Us AudioBook Free
The main New York Times best seller In China, for the first time, folks who think about too much now outnumber those who think about too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 % of individuals and 30 % of children are over weight, while the United States remains the most obese country on the planet. We are hooked on salt, sugar and body fat. These three simple materials are used by the major food companies to achieve the ideal allure for the cheapest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the routines of some of the most recognisable (and profitable) companies and brands of the previous half century. He can take us inside the labs where food experts use cutting-edge technology to compute the 'bliss point' of sweet drinks. He unearths marketing promotions designed - in a technique designed from the tobacco industry - to redirect concerns about medical risks of the products, and unveils how the manufacturers of processed food items have chosen, time and again, to increase ingestion and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?
