Download Igniting Customer Connections: Fire up Your Company's Growth by Multiplying Customer Experience & Engagement AudioBook Free
A new data-driven approach to building customer associations that fuel lasting business progress. Igniting Customer Associations explores how organizations of all sizes can build powerful and profitable customer associations in a today's more and more intricate, fast-paced, and fragmented market. Written by the president of 1 of the world's most significant marketing organizations, the audiobook provides expert insights about linking with customers effectively across all channels and as time passes. The central idea is a refreshingly different, evidence-based strategy called Come back On Experience and Proposal, or ROE2, which offers a fresh way to inspire and assess customer connections - and improve business results. The traditional advertising campaign - a struggle for attention with a clear launch night out and endpoint - no more works. Marketing is faster and more technical than ever before, and consumers now have the power to carefully turn off the subject matter. Igniting Customer Associations explores the great things about a new strategy that permits companies to connect with customers, rather than just speak at them. Matters include:
- Why traditional ROI is dropping relevance in an effort to assess results - and budget marketing spend
- How to make powerful connections by taking full good thing about "atomic moments of real truth"
- Amplifying the impact of customer experience and engagement
- Creating a continuous, measurable, repeatable process for progress
