Download Millennial Rules: How to Sell, Serve, Surprise & Stand Out in a Digital World AudioBook Free
In the current digital world, the infant Boomers and Technology X are presenting way to a fresh generation of consumers: the Millennials. These techsavvy consumers bearing the mantra "my way, right way, why pay?" want quick, customizable service that is negotiated on the terms and delivers great value. So when Millennials want help, they need it now; when they don't really want help, they expect the sales personnel to be invisible. In Millennial Rules: How to Sell, Serve, Shock, and Stand Out in an electronic World, veteran business proprietor T. Scott Gross demystifies the most recent generation and stocks how businesses can meet and go over Millennials' expectations to help make the deal without resorting to methods and gimmicks. Invisible selling is made on moral, commonsense business tactics that produce success across the board, irrespective of niche or industry. Equipped with research into generational consumer tastes, humor, and an abundance of experience, Gross tackles the looming question, "How will you disappear and still deliver quality service?" The answer, he advises, is by emphasizing providing above selling, a technique that can make organizations successful not only with Millennials, but with all generations. For good or for bad, the Millennials aren't going everywhere. By learning what has evolved and what hasn't, you can focus on the needs and needs of every generation and still come out on top. Millennial Rules reveals the intricacies of Millennials not only as customers but as employees, demonstrating what lifestyle requirements to consider and just why Millennials might be a valuable addition to your team. Rather than proposing a total revolution running a business, Gross reinforces a design of success by causing listeners aware of what they're already doing right, as well as how to do more of it.
