Download The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience AudioBook Free
The marketing expert of Caesars/Harrah's shows ways to double down and earn with a successful data-driven procedure Walking through Caesars in Las Vegas may seem wonderful - the lights are not too bright, the temperature is ideal, and everything is at your reach. But behind this "magical" experience is a carefully choreographed performance based on profound understanding and demanding analysis of intensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is regarded as among the best examples of using data to increase the customer experience and marketing effectiveness in every of business. Marketing star David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the biggest marketing companies on the globe. His procedure of using data to recognize opportunities for the business, producing the narrative to sell throughout the organization and partnering with various constituents to operate a vehicle successful execution operationally is unequalled. In The High Roller Experience, he stocks his secrets to creating an unbeatable marketing strategy. Furthermore to discussing primary items such as analytics, CRM, and devotion programs, he examines the management and organizational operations required to generate a customer-centric and data educated business. The author also shares circumstance studies from the task at GALE supporting companies leverage technology innovations to increase the customer experience and build customer devotion across an array of companies. With this reserve to help you, you'll understand how to use devotion programs, analytics, and technology to operate a vehicle phenomenal transformational change and immediate revenue growth within your own organization.
