Download Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal AudioBook Free
In a day and time when scandal can eliminate a company's brand or anyone's reputation immediately A glass Jaw is an Fine art of Battle guide to modern crisis management. In boxing terms, a tough-looking fighter who can't have a punch is thought to have a "Glass Jaw," and so it is these days with targets of controversy. Down the rabbit gap of scandal, the fragile are strong and the strong are fragile. Just think about this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. A glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, that has spent three decades dealing with some of the most extreme controversies, both known and...managed with discretion. In today's digital age, the essential aspect of controversy is viral, making once-mighty organizations and individuals powerless against scandal. In A glass Jaw, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective steps, and counterintuitive insights, such as:
- How there is really no "getting forward" of your bad storyline (and other clichés from the mass media)
- The perils of navigating the "Fiasco Vortex"
- The art work (and transfer) of the public apology
- Why a crisis is no opportunity
- The Nixon Fallacy: if only he previously just said "I screwed up," the whole thing would have absent away (not a chance)
- How you will be the enemy: the self-sabotage of selfies, tweets, emailing before pondering, technology creep, the privacy vacuum, and the industrialization of seeping
