Download Why Motivating People Doesn't Work...and What Does: The New Science of Leading, Energizing, and Engaging AudioBook Free
Top management researcher, consultant, and instructor Susan Fowler says stop trying to inspire people! It's annoying for everyone involved and it just fails. You can't inspire people - they are already determined but generally in superficial and short-term ways. In this particular audiobook, Fowler creates after the latest technological research on the nature of human motivation to lay out a tried model and plan of action that will assist leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that provides them a profound sense of purpose and fulfillment. Fowler argues that leaders still rely upon traditional carrot-and-stick techniques because they haven't recognized their alternatives and do not know what skills are necessary to use the new research of motivation. Her Optimal Motivation process shows leaders how to move people from dependence on external rewards and help them learn how their jobs can meet up with the deeper internal needs - for autonomy, relatedness, and competence - that research tells us lead to meaningful and lasting motivation. Optimal Motivation has been proven in organizations across the world - Fowler's clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Through the entire book, she illustrates how each step of the process works using real-life good examples. Susan Fowler s book is the groundbreaking answer for leaders who want to get motivation right!
