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In 1973, a young filmmaker called George Lucas scribbled some notes for a far-fetched space-fantasy epic. More than 40 years and $37 billion later, Legend Wars-related products outnumber human beings, a stormtrooper army spans the world, and "Jediism" has become a religion in its right. Lucas's creation has grown into far more when compared to a cinematic old classic; it is, quite simply, one of the very most lucrative, influential, and interactive franchises ever. Yet as yet the complete record of Legend Wars - its affects and impact, the controversies it has spawned, its financial progress and long-term prospects - has never been told. In How Legend Wars Conquered the Universe, experienced journalist Chris Taylor traces the series from the difficult beginning of the initial film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, authors, artists, companies, and marketers who labored behind the moments to carefully turn Lucas's idea into a story. He also jousts with modern-day Jedi, tinkers with droid contractors, and gets inside Boba Fett's helmet, all to determine how Legend Wars has captivated and inspired so many lovers for such a long time. Since the first film's release in 1977, Taylor shows, Legend Wars has conquered our culture with a feeling of lightness and exuberance, while staying serious enough to affect politics across the world and spread a spirituality that attracts religious communities and atheists equally. Controversial digital upgrades and critically savaged prequels have actually made the franchise stronger than ever before. Now, with a new set of savvy bosses positioning the reins and Show VII on the horizon, it appears like Star Wars is merely getting started. An energetic, fast-moving account of this creative and commercial sensation, How Legend Wars Conquered the Universe explains how a filmmaker's fragile aspiration defeat out a shocking number of rivals and gained a die-hard, multigenerational fan base - and why it'll be galvanizing our imaginations and minting money for generations to come.