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The future is not what it used to be. On this volatile age, with the planet changing swiftly, people tend to be more curious than ever to know what lies forward. Will relentless consumerism wrap up destroying our world? Or can science and technology allow us to innovate our way out of trouble? Perhaps a greater social awareness and community-based living will take over or, conversely, the competition for limited resources may cause everyone fighting for themselves. Pulling on these four possible futures, Richard Watson and Oliver Freeman ask us to look at critically the risks and opportunities to come. They discuss the key factors, styles, critical uncertainties, and wildcards that will condition the future, guiding us to a greater knowing of long-term problems and possible alternatives and empowering us not and then adjust to what might happen, but also to condition our future also to create change. It s impossible to know for several what the future holds, but we can remove a few of its surprises by engaging in a meaningful argument about the options we face now. This publication shows us how.

Category: Management