Download The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate AudioBook Free
Because it became a global best-seller in 2004, Don't Think about an Elephant! has been the definitive handbook for progressives who wish to articulate their goals and principles to voters, understand how conservatives think and just why people often vote against their finest interests, and framework the political argument. Completely revised and modified to handle today's issues, the 10th-anniversary edition not only clarifies what framing is and how it works but also discloses why, after a short stint of receiving the framing wars in the 2008 elections, the Democrats have ended up back to losing them, and what can be done about it. On this powerful new volume level, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the existing progressive and traditional frames on environment change, inequality, immigration, education, abortion, matrimony, healthcare, nationwide security, energy, and much more. He explores why some issues have been difficult to figure, guides listeners about how to frame sophisticated issues without losing important framework, and drives home the important distinctions between framing and spin. Do you consider facts only can succeed a debate? Do you consider you really know what makes a Tea Party follower tick? Do you consider you realize how to talk on key issues that can improve individuals' lives? Whether you answer yes or no, the insights in Don't Think about an Elephant! will not only shock you, but also provide you with the tools you need to develop casings that work, and eradicate casings that backfire.
