Download The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change AudioBook Free
For more than 20 years, major inventions - the kind that transform industries and even societies - appear to attended almost solely from startups, despite substantial efforts and millions of dollars spent by established companies. Tony Davila and Marc Epstein, writers of the best-selling Making Innovation Work, say the challenge is that the processes and buildings responsible for established companies' enduring success prevent them from developing breakthroughs. This is actually the development paradox. Most established companies do well through incremental development - going for a product they're known for and adding an attribute here, cutting an expense there. Major breakthroughs are hard to achieve when everything about just how your organization is built and run was created to pay back making what already works work a little better. But incremental development can coexist with breakthrough thinking. Using instances from both scrappy startups and long-term innovators such as IBM, 3M, Apple, and Yahoo, Davila and Epstein describe how commercial culture, authority style, strategy, bonuses, and management systems can be organised to encourage breakthroughs. Then they bring it altogether in a fresh model called the Startup Company, which combines the school of thought of the startup with the knowledge, resources, and network of an established company. Breakthrough development no longer needs to be the almost exclusive province of the new kids on the block. With Davila and Epstein's assistance, any business can develop paradigm-shifting products and services and take full advantage of the ROI on its R&D.
