Download Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight AudioBook Free
List the hottest buzzwords running a business today and "analytics" will come out nearby the top. But to most people, analytics signifies complicated tools and complex experts manipulating large amounts and varieties of information (i.e.,"Big Data"). But complicated Big Data analytics isn't the sole game in town. And many people don't understand a business doesn't need data scientists and complicated tools to derive useful information and valuable advantages from any amount of fresh data (e.g., titles, behaviors, zip codes, demographics, sales information, etc.). Now Piyanka Jain and Puneet Sharma have defeated the myth that analytics is "rocket technology" - and this only Big Data matters. In Behind Every Good Decision, they show how you can leverage the data you need to generate valuable insights and drive many smart business decisions. On top of that, the approaches for resolving 80 percent of all business problems can be solved by any professional only using a Microsoft Excel spreadsheet! - and the authors show you how. Among the list of attractive things you'll learn and apply out of this engaging, easy-to-understand publication are:
- How to use a unique, incredibly effective, streamlined method called "BADIR" for brief, that works in virtually any industry and can help you move from data to decisions in only five steps
- How this tool will help you improve customer encounters, optimize your work flow, predict the speed of customer churn, and determine which among several business propositions ought to be the focus of your attention
- The four most commonly used analytics methodologies
- Tools you can use for storing, reporting, and inspecting data
- The kinds of folks who should be chosen for an analytics team
