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Conventional wisdom supports that John F. Kennedy was the first star chief executive, in no small part because of his innate tv set savvy. But as Kathryn Brownell shows, Kennedy capitalized on a traditions and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen are suffering from connections and built organizations institutionalizing Hollywood styles, structures, and personalities in the American politics process. Brownell explores how similarities developed between working a studio, planning a successful electoral advertising campaign, and ultimately running an administration. Using their business and pr know-how, information such as Louis B. Mayer, Bette Davis, Jack port Warner, Harry Belafonte, Ronald Reagan, and people of the Rat Pack made Hollywood connections a secured asset in apolitical world being quickly changed by the multimedia. Brownell can take listeners behind the camera to explore the negotiations and connections that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Charge Clinton, analyzing how entertainment substituted get together spectacle as a strategy to raise money, succeed votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the go up of mass-mediated politics, making the twentieth century not just the age of the political expert but also the age of showbiz politics.
