Download Big Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That Can Apply to Any Business AudioBook Free
In 2014, a small team of San Francisco Bay Area residents was put together to work on what would be the largest Super Bowl the NFL experienced ever staged - the milestone Super Bowl 50. The first Super Bowl in the Bay Area in more than 30 years, there is no municipal tote to tap, nor any roadmap to check out: this group experienced to develop its playbook. In Big Game Bigger Impact writers Pat Gallagher and Stephanie Martin chronicle how the participants of the San Francisco Bay Area Super Bowl 50 Variety Committee came together with the region to not only host a Super Bowl, but also redefine the experience in the process. After the final whistle was blown, Super Bowl 50 was the most offering, most shared and most participatory Big Game at this point. Former Variety Committee acquaintances Gallagher and Martin offer an insider's look into lessons learned during the Variety Committee's two-year run-up - lessons that could profit any business - and how their culture helped to achieve a record-setting Super Bowl, both on and off the field.
