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The marketing plan should treat the short-term (which is someone to 12 months) as well as the long-term (which is over 12 months). It should outline the major goals of the entire year while also inspecting the mechanics essential to meet those goals, combining the short-term activities with the long-term goals. It really is good to think beyond the forthcoming year you need to include the next couple of years in your planning. Get all the knowledge you need here.
