Download Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content AudioBook Free
Finally a go-to guide to creating and publishing the type of content that will make your business thrive. Everybody Creates is a go-to guide to bringing in and retaining customers through stellar online communication, because inside our content-driven world, every one of us is, in simple fact, a writer. If you have an internet site, you are a publisher. If you're on social media, you are in marketing. And which means that we are all counting on our words to transport our marketing information. We all have been freelance writers. Yeah, but who cares about writing any longer? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video recording and Snapchat and YOLO and LOL and #tbt... does indeed the thought of focusing on writing seem pedantic and typical? Actually, writing things more now, not less. Our online words are our money; they inform our customers who we could. Our writing can make us look smart or it can make us look ridiculous. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you need to choose words well, and write with economy and the style and honest empathy for your visitors. And this means you put a new value with an often-overlooked skill in content marketing: How exactly to write, as well as how to tell a genuine story really, really well. So having the ability to communicate well on paper isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of almost all our content marketing. In Everybody Creates, top marketing veteran Ann Handley offers expert advice and insight into the process and strategy of article marketing, production and publishing, with actionable how-to advice made to get results. These lessons and rules apply across all your online property - like webpages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Tweets, LinkedIn, and other public media.
