Download Authenticity: The Head, Heart, and Soul of Selling AudioBook Free
Most sales training focuses on learning the product, inspecting the market, and identifying the competition, but there is more to sales success than that. Successful advertising will take three types of preparation:
- The what: knowing the product, the industry, and the competition
- The how: making use of the knowledge, enhancing social interaction, growing relationships, and dealing with emotional ups and downs
- The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value
- Develop stronger customer relationships through increased social skills
- Increase the worthiness you bring to customers (and feel more worth success and compensation)
- Increase sales by learning and making use of the basics of client-focused advertising