Download Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position AudioBook Free
Branding is greater than a great logo. A brand is the essence of a business - its DNA - impacting its continual success. It really is absolutely essential to obtain it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an recognized expert with 30 years of experience building world-class brands, Brand Aid covers matters ranging from research and setting to brand collateral management and architecture strategy. Combining illuminating case studies, best practices, and the latest research, this release offers very helpful advice on every part of brand management including:
- The six most effective resources of brand differentiation
- Five elements that result in brand insistence
- Turning brand strategy into advertising
- Online branding
- Private label brands
- Creating "category of one" brands
- Community responsibility, sustainability, and storytelling
- Sixty nontraditional marketing techniques
- Metrics
- And more
