Download The Breakthrough Challenge: 10 Ways to Connect Today's Profits with Tomorrow's Bottom Line AudioBook Free
The world's most forward-looking CEOs identify the real task facing business today: a fundamental shift in the nature of business. While sustainability programs, administration action, and nonprofits are parts of the perfect solution is, CEOs and other market leaders must concentrate on public, environmental, and economical benefits--not only since it will make the planet a better place but since it will ensure enduring success and success in the business climate of tomorrow. The Discovery Concern is both an inspiring call to action and helpful information for this transformation based on the task of this B Team, a significant initiative uniting market leaders in sustainability. As a founding advisor and a member of this B Team, John Elkington and Jochen Zeitz map out an agenda for change. The main goal for businesses must be redefining underneath line to account for true long-term costs throughout the resource chain. To do this market leaders must rethink everything: what matters on balance bedding, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Discovery Challenge draws on more than 100 exclusive interviews to show this shift in action, sharing the pioneering work of market leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, creator and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestle Group; and Linda Fisher, pioneering key sustainability official at DuPont, among numerous others. Change-as-usual strategies aren't enough to go business from breakdowns to breakthroughs. The Discovery Concern shows market leaders how to achieve true transformation and refocus this is of success on the long lasting well-being of people and planet--for the enduring success of the business.
