Download Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving AudioBook Free
Loyal customers will be the beating heart of every great business. Why accomplish that many companies act like adrenaline junkies, running after new customers at the expense of creating deeper, more profitable relationships with those people they curently have? Evergreen exposes the mad quest for what it is: a short spike in metrics and a continuing earnings drain,as one-time customers fail to return. A better solution is to switch resources from getting new customers to participating the base--the way to stable expansion season after season. The audiobook's engaging experiences and action steps uncover how anyone can:
- Cultivate the 3Cs of evergreen companies: identity, community, and content
- Build devotion programs that switch satisfied customers into enthusiastic advocates
- Nurture profitable customers while pruning those who sap time and money
- Inject authenticity into interpersonal media marketing communications (and decipher once and for all what that truly really means!)
- Invert the prospects gap that can drive customers away from Internet startups and mom-and-pop businesses to multinational giants--strong companies that are rooted in customer retention
