Download Fail Fast or Win Big: The Start-Up Plan for Starting Now AudioBook Free

Entrepreneurs have long been taught that to reach your goals, they need to spend a few months perfecting an enterprise plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning acceleration, this notion isn't just out-of-date - it's costly. There is no point to building a business in a bubble. Today's entrepreneurs must embrace the idea of "failing fast." They have to hook up with real customers and determine quickly whether their idea will probably be worth pursuing, needs new way, or should be left behind altogether. Fail Fast or Gain Big shows entrepreneurs how to:

• Create an instant prototype of these product or service
• Develop a business design instead of an enterprise plan
• Test it repeatedly with customers so they can spot failure early on
• Continue to refine the model predicated on customer relationships
• Leverage their network and resources to be able to run slim

The longer it takes to launch a business, the more changes there will have been in the market place. Featuring real-life types of entrepreneurs who set out to are unsuccessful fast and ended up winning big, this ground breaking guide reveals how the right kind of risk really can pay off.