Download Entrepreneurship for the Rest of Us: How to Create Innovation and Opportunity Everywhere AudioBook Free
Today when the competition, technology, and the current economic climate are changing faster than previously, organizations and individuals like us who work in them desire a proven approach to help us conform - and do well. The key, matching to Paul B. Dark brown, is to think like an entrepreneur, whatever your position or industry. What works for the most successful business owners will work for us, Dark brown argues, whether you want to stay employed working for another person or are thinking of going off on our very own. Based on intensive research, Entrepreneurship for the Rest of Us shows the best practices of the most successful entrepreneurs, those who are adept at regularly innovating and experiencing opportunity where others do not. They do this by following a rigid approach. For example: They never start with a new idea, but by hoping to solve a market need. Financing is an afterthought. They get started doing the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not away much). Perfect is the enemy of good, it is a lot more important to get out in to the software industry with a prototype than to keep fiddling with what you have. In short, the entrepreneurial mentality is a security against economic uncertainty, and Brown's goal is to pass on that thinking to individuals and large organizations likewise. Though of course we won't all start or run our very own companies, we have to figure out how to think like business owners so that when uncertainty strikes, as it will over and over, individuals and companies will be better ready to not only make it through but win.
