Download The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute AudioBook Free
There has never been a craze like Beanie Infants. The $5 beanbag pets or animals with titles like Seaweed the Otter and Gigi the Poodle drove millions of People in the usa into a greed-fueled frenzy as they chased the rarest Beanie Infants, whose values escalated each week in the later 1990s. A single Beanie Baby sold for $10,000, and on eBay the pets or animals comprised 10 percent of all sales. Suburban parents stalked UPS trucks to find the latest models, a retired soap opera superstar lost his kids' six-figure school funds investing in them, and a New Jersey daddy sold three million copies of your self-published price guide that expected what each canine would be worthy of in a decade. More than another consumer good ever sold, Beanie Infants were taken to the height of success by a collective idea that their values would always grow. Just as weird as the mass hysteria was the man behind it. From the day he started in the toy industry, after dropping out of school, Ty Warner devoted all his energy to creating what he hoped would be the ideal stuffed animals the entire world had ever before seen. Sometimes called the "Steve Jobs of plush" by his employees, he obsessed over every aspect of every canine. He previously no marketing budget and no connections, but he had something more valuable - an intuitive understanding of human mindset that would make him the richest man in the history of toys. Through first-ever interviews with past Ty Inc. employees, Warner's sister, and the two ex-girlfriends who were by his side as he achieved the North american wish, The Great Beanie Baby Bubble explains to the inspiring yet tragic history of one of America's most enigmatic self-made tycoons. Best-selling publisher Zac Bissonnette uncovers Warner's highly original method of product development, sales, and marketing that enabled the acquisition of plush pets or animals to switch on the same endorphins chased by stock speculators and gamblers.