Download Latin American Revolutionaries: The Life and Legacy of Che Guevara AudioBook Free
Ernesto Guevara de la Serna, recognized to the world as Che, has led two lives. In the to begin these lives, the Argentine-born ground-breaking was a amazing and flawed doctor-turned-guerilla who left out a highly controversial political legacy. In the second, he was - and it is - to start with an image. Specifically, he's one particular image in which he appears as a wavy-haired, bearded young man with a beret and an intense gaze. The picture, entitled Guerrillero Heroico and considered on March 5, 1960, by Cuban professional photographer Alberto Korda, is reported to be the most reproduced image in the history of picture taking. Although Che's face, as captured by Korda, first achieved its global iconic status during the learner revolts of the 1960s, it includes subsequently reappeared over and over as a branding device for several products. Korda himself brought a copyright lawsuit against Smirnoff Vodka for using Guerillero Heroico in an advertising campaign, and since Korda's 2001 death his little princess has gone to judge with other companies. You can find little market for the sort of revolution that Che advocated and pursued, but the aura of rebellion that his image exudes still carries a notable sway. The current status of Che Guevara, then, is paradoxical. The political program he advocated as a communist ground-breaking has been almost universally repudiated and only maintains a poor hold even in Cuba, the country where he exercised the best impact. The violent battles he spearheaded in the Congo and Bolivia look at best quixotic and at worst foolish and pointlessly harmful. Yet Che is at no threat of being forgotten, mainly due to the persistent selling point of a decontextualized image. Most ironically of most, his image is frequently deployed to the immediate economic benefit of the kinds of multinational companies whose power he hoped to obliterate.
