Download The Eureka Factor: Aha Moments, Creative Insight, and the Brain AudioBook Free
Within an audiobook exquisite for viewers of Charles Duhigg's The Electricity of Behavior, David Eagleman's Incognito, and Leonard Mlodinow's Subliminal, the cognitive neuroscientists who found out how the brain has aha occasions - rapid creative insights - make clear the way they happen, whenever we need them, and how exactly we can have significantly more of them to enrich our lives and empower personal and professional success. Eureka or aha occasions are rapid realizations that develop our knowledge of the globe and ourselves, conferring both personal development and practical advantage. Such creative insights, as subconscious scientists call them, were what conveyed an important discovery in the knowledge of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and a knowledge of the cause of human anguish to the Buddha. But these occasions of clarity aren't given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Symbol Beeman make clear how insights arise and what the scientific research says about rousing more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful so when deliberate methodical thought is way better suited to a task, what the relationship is between insight and intuition, and how the brain's right hemisphere contributes to creative thought. Written in a energetic, interesting style, this booklet goes beyond scientific principles to offer productive approaches for knowing your creative potential - at home and at the job. The authors provide engaging anecdotes to illustrate how eureka encounters can be a main factor in your daily life. Attend a dinner party with Christopher Columbus to learn why we are in need of insights. Go to a baseball game with the director of a traditional Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes preparations for an Elvis Presley concert to learn why the timing of insights is vital. Accessible and engaging, The Eureka Factor is a remarkable look at the human brain and its own apparently infinite capacity to shock us.
