Download Message Not Received: Why Business Communication Is Broken and How to Fix It AudioBook Free

George Bernard Shaw once famously said, "The solo biggest problem in communication is the illusion that this has taken place." Although he passed away in 1950, Shaw's words go on, especially in the business world. Too many professionals, salespeople, consultants, and even rank-and-file employees suck at communicating. Some think that they're speaking and writing effectively when they drop ostensibly superior terms like paradigm move, synergy, net-net, form factor, and optics. Others think that they're being clever. Without doubt you know the sort. Maybe you're even one of them and don't realize it. These are the folks who regularly rely upon obscure acronyms, technobabble, jargon, and buzzwords when plain British would suffice just fine. They constantly invent new tech-laden words, bastardize others, and transform nouns into verbs. They dismiss their viewers, oblivious to the context of their words. In other words, they talk without speaking. If bad business communication is a disease, the prevalence of hackneyed and absolutely meaningless terms is just one of its major causes. Apart from using confusing words, many corporate individuals depend almost exclusively about the same communications vehicle: email. In the process, they actively resist new, powerful, and truly collaborative tools specifically made to make people work and connect better. What's the net effect of this near-pervasive failing to effectively connect while at work? The precise economic amount is impossible to quantify. At the same time, though, it cannot be overstated. At the very least, communication breakdowns are directly responsible for myriad inefficiencies, duplicate efforts, ineffectual campaigns, task failures, typically avoidable gaffes, internal political squabbles, and forgone business opportunities.

Category: Communications