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Twitter is a sociable networking and microblogging service which allows its users to send and read other users' updates (known as 'tweets'); text-based content as high as 140 characters long. Updates are viewed on the user's profile page and delivered to other users who have signed up to get them. It may seem 'and then what'? Its simpleness could very well be its attraction and twittering is growing at a phenomenal rate. Already in america 10% of people are using the website. Barack Obama, Stephen Fry and and Britney Spears are all regular tweeters. With a recently available $35 million investment from private traders it is expected that Twitter will soon overtake Facebook in its reach. Progressive companies like Apple and Ford have already discovered the instant great things about using the sociable media phenomenon to reach consumers directly, build their brand, and increase sales. Dominate Your Market with Twitter is the first UK publication to be printed on this growing occurrence. In it, digital marketing experts Jon Smith and Jose Llinares reveal how marketers can use Twitter to their best advantages, creating ways of build a devoted following among Twitter members and expand awareness of their service or product. It's a directly talking, no-waffle, useful guide and the tips inside can apply immediately.