Break from the Pack: How to Compete in a Copycat Economy

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All over, products are being commoditized, services are being imitated, and traditional obstacles to market access are collapsing. To support competitive advantage in today's copycat current economic climate, companies must break from the load up. This book will highlight how. Oren Harari starts by touring "item hell" and determining 10 common errors that keep companies captured in the load up. Next, Harari introduces six approaches for propelling your company where rivals can't follow. Learn how to dominate marketplaces (so when to leave them), how to create a "higher cause" that will mobilize stakeholders, and developing a pipeline of cool, powerful products in any industry. Harari unveils new ways to consider customers far beyond mere satisfaction and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid damaging mergers and buy what really issues: talent, creativity, foresight, velocity, rebelliousness, and ideas. Finally, Harari offers a candid 12-step program for changing leadership tendencies to lead the demand and leave rivals in the dust.


Category: Leadership

Details

Publisher

Audible Studios

Language

English

ISBN

DATE

2015-07

Author

Oren Harari

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