Download The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop AudioBook Free
Research has made the step from the lab to come to a store in your area - and the consequences on us are phenomenal. Firms in hypercompetition are now using the new mind sciences to investigate how so when we shop and the concealed triggers that persuade us to take. From good deals in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis should go behind the scenes of the "persuasion industry" to uncover the powerful tools, techniques, technology, and psychologies seeking to stimulate people to buy more - often without us consciously knowing it. A revelatory inside account, The Brain Sell is a tale of engineered actions and "atmospherics" - of subliminal messaging - and of Tv sets that sometimes watch us while we're seeing them. During his voyage Lewis explores amazing questions such as:
- Why should a particular font used to spell it out soup make it tastes better?
- Why do some suppliers actively encourage consumers to haggle?
- How do the various tools and techniques of "the brain sell" affect shopper patterns, and what is it possible to - as a shop or internet marketer - learn from them?
