Download The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions AudioBook Free
The 7 Sets off to Yes can help you become more important and persuasive with the easiest and most effective formulation for using neuroscience-based emotional triggers. For business owners, executives, professionals, and sales representatives - as well as fundraisers, politicians, and enterprisers - success depends upon the capability to engage and change people's hearts and brains. You will learn not only how recent technology has exposed the natural mechanisms behind real human decision-making, but how to use that knowledge in your favor: to gain advocates and fans; to form contracts and partnerships; to sell ideas and products with an convenience and swiftness you never thought possible. Among the first books to forge a useful business approach out of the complexities of neuroscience, The 7 Sets off to Yes has become the go-to formulation for successful organizations and people surrounding the world.