Download Applied Minds: How Engineers Think AudioBook Free
A trip inside the thoughts that build our world. Dubai's Burj Khalifa - the world's tallest building - looks nothing like Microsoft's Office Collection, and digital surround sound doesn't work just like a citywide telecommunication grid. Yet these executive feats have much in keeping. Applied Heads explores the initial visions and mental tools of technical engineers to disclose the extensive - and often understated - influence they wield in changing problems into opportunities. The producing consideration pairs the innovators of modern history - Thomas Edison, the Wright brothers, Steve Jobs - with everything from ATMs and the ZIP code system to the disposable diaper. An engineer himself, Expert Madhavan introduces a adaptable intellectual tool equipment called modular systems thinking as he points out the discipline's penchant for discovering structure where there is none. The masterpieces that derive from this process share the engineer's answers to the fundamental questions of design: effectiveness, functionality, stability, and ease of use. Through narratives and case studies spanning the brilliant history of executive, Madhavan shows the way the principles of prototyping, efficiency, stability, standards, marketing, and feedback are put to use in domains as diverse as travel, retail, health care, and entertainment. Equal parts personal, sensible, and serious, Applied Heads charts a path to another where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing problems.
