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In Prophets, Experts, and Pundits, publisher Anna M. Young proposes that the difficulty of bridging the space between intellectuals and the general public is not a failure of ideas; somewhat, it is an problem of rhetorical strategy. By laying a rhetorical groundwork and presenting analytical case studies of contemporary "public intellectuals," Young creates a training manual for intellectuals who seek to connect with a general population audience and impact change writ large. Young starts by determining key aspects of rhetorical style before moving on to discuss the precise ways in which intellectuals may present suggestions to a general audience to be able to deal with large-scale public problems. Next, she identifies the ways in which five essential turning points in our region - the surge of religious fundamentalism, a growing lack of trust in our establishments, the continued devastation of the environment, the ubiquity of advertising and information in our daily lives, and the decrease of evidence-based reasoning, have set the level for opportunities in the current public-intellectual dialogue. Via case studies of such well-known personalities as Deepak Chopra and Teacher Cornel West, Young continues on to uncover the types of general population intellectuals who become successful
