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In 1945, Milton Reynolds released the ballpoint to america and triggered the largest single-day shopping riot in history at Gimbels in Manhattan. The Reynolds International Pencil Company made $5 million in eight weeks through the first non-wartime Xmas season. Thereafter, increasing competition from set up companies such as Eversharp triggered several years of the "Pencil Wars". An exuberant businessman who got already made and lost several fortunes, Reynolds bragged that he "stole it fair and square". This novel is advised from Jim's, his mild-mannered son's, perspective about dealing with Milton's outrageous strategies then their unexpected success.