Download HBR's 10 Must Reads on Innovation AudioBook Free

New from the best-selling HBR's 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you listen to little or nothing else on inspiring and executing innovation, listen to these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and chosen the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter supply the insights and advice you need to:

• Make a decision which ideas are worthwhile going after
• Innovate through the front lines - not simply from the top
• Adapt enhancements from the expanding world to wealthier market segments
• Tweak new endeavors on the way using discovery-driven planning
• Tailor your efforts to meet customers' most pressing needs
• Avoid common pitfalls such as stifling technology with rigid functions

Looking for further Must Read articles from Harvard Business Review? Have a look at these headings in the favorite series:

• HBR's 10 Must Reads: The Basics
• HBR's 10 Must Reads on Communication
• HBR's 10 Must Reads on Cooperation
• HBR's 10 Must Reads on Management
• HBR's 10 Must Reads on Making Smart Decisions
• HBR's 10 Must Reads on Controlling Yourself
• HBR's 10 Must Reads on Strategic Marketing
• HBR's 10 Must Reads on Clubs