Download HBR's 10 Must Reads on Strategic Marketing AudioBook Free

New from the best-selling HBR's 10 Must Reads series. Stop forcing products - and start cultivating associations with the right customers. If you listen to nothing at all else on marketing that offers competitive advantage, notice these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and determined the most crucial ones to help you reinvent your marketing by putting it - as well as your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen supply the insights and advice you will need to:

• Number out what business you're really in
• Create products that perform the careers people need to get done
• Get a bird's-eye view of your brand's advantages and weaknesses
• Tap a market that's bigger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketing

Looking to get more detailed Must Read articles from Harvard Business Review? Check out these titles in the favorite series: HBR's 10 Must Reads: The Basics, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Cooperation, HBR's 10 Must Reads on Advancement, HBR's 10 Must Reads on Management, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Handling Yourself, and HBR's 10 Must Reads on Teams.