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Get smart - learn to convert the offer of Big Data into real-world results. You can find so much hype around big data. We all need to know very well what it is and how it works. But what will set you in addition to the rest is in fact knowing how to work with big data to get sturdy, real-world business results - and placing that in destination to improve performance. Big Data demonstrates how to put into practice the same techniques that leading firms have used to gain access to new sizes of success. You'll study from clear explanations and countless cases how successful organisations large and small use the SMART model to get in advance.