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Social networking is an undeniable fact of life and essential in today's business world. It is the way the modern world communicates. Everyone from every generation uses social advertising of some kind. Marketing is just how businesses reach prospects. Before, they depended on word-of-mouth, printed advertisements, television, and radio. Though there continues to be a place in that world for marketing, smart business owners know you take your marketing to the people and individuals are on public media. It takes some effort to begin. Whether you will need to remain a leader in your industry or increase your brand or establish a competitive spot on the market share, social media can make or break you. This guide will teach you some key things to consider you need to take into account before you lay out on your marketing journey. Let's begin!