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This chapter-length book can change the way you pay attention to bigshots - mainly businesspeople with a snapshot or two of politicians - as they pontificate for open public ingestion and personal gain. You'll realize the spin, that dastardly polite euphemism for lays that the advertising/PR folks coined years back to anoint their vocation with a bit of undeserved dignity. In the process you might gain a far more realistic knowledge of what's happening around you and exactly how your mind has been manipulated, a.k.a. brainwashed. In all modesty, you're in good hands; some would say the best, that could be considered bullshit alone: Who chooses? I would be first in line for an honorary doctorate in bullshit if, by some stretch out of academics chutzpah, it were tendered by any of the world's great universities. (Actually, I possibly could easily make the case that degrees running a business communications or politics science are really diplomas in bullshit, but that's another book.) I am a grasp at crafting bullshit and you also, dear listener, can do well to listen to me. I've written millions of words - speeches, proper plans, articles, and all sorts of marketing is and spins that I too politely call corporate gargle. I've done that for a gaggle of professionals who toil for businesses large and small, manufacturers and service providers, technologists and accountants. I am exercising this dark, draconian art, and instructing others how to follow my lead, for 40 years, and, as I say jokingly, it shows in my own wrinkled face and cynical frame of mind that I, with a straight face, call realistic, a true representation of the world. You'll chuckle out loud often as you listen. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a genuine gadfly. You will see yourself and your bosses in many of my damning instances as clearly just like you had lived them....
