Download Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy AudioBook Free
We are no more an overall economy of products and services. The digital change demands that we focus our attention on experience and outcomes. Business market leaders and their organizations must switch to keeping offers - no matter how their customers connect to them. But organizations no more control the discussion. In this era of cultural and mobile technology, customers, employees, suppliers, and partners are in immediate communication with each other. Those personal sites and the brands they're interested in effect their decision making and their spending. The workforce has changed, too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the worth their company will espouse. Organizations can take part in this discussion only if they recognize how and where it's taking place. Resisting these changes will leave professionals, professionals, and their companies powerless. Organizations must pivot with and before these cultural, organizational, and technological shifts or risk being left behind. Technology expert Ray Wang shows how organizations can browse the waves of change - that they will keep their offers. Current movements, when taken very seriously, require a new way of thinking about business which includes five key areas:
- Consumerization of technology and the new C-suite
- Data's effect in driving a vehicle decisions
- Digital marketing change
- The future of work
- Matrix business
